About

Today, software is at the heart of almost any business, in almost any industry, anywhere in the world.

Hello friend,

Building sophisticated software tools and platforms in-house is increasingly seen as a strategic activity and a competitive advantage. Unfortunately, in my 25+ year career as a software engineer, I have seen things done wrong in more ways than I care to count.

Many business leaders and decision makers habitually behave as if putting an emphasis on the quality of the code when writing and maintaining software is an expensive luxury. Nothing could be further from the truth. If I’ve come to learn one thing, it is that ignoring quality is far more expensive than embracing it.

My name is Jordan Dimov and I started this blog in April 2020, at the peak of the pandemic in the UK, to encourage better software engineering practices in the enterprise / business world. I also seek out and write about relevant under-reported bright ideas, projects and undertakings of technology entrepreneurs, software engineers, researchers, subject experts, business people and creators at the leading edge of thought.

Follow along for first-hand insights and inspiration from fellow professionals applying fresh thinking and modern technology towards the creation of better software.

If you know anyone I should be interviewing or an inspiring project I should be writing about, contact me directly at jdimov@a115.co.uk


Feel free to connect on LinkedIn or Twitter (@jdimov).

You can also follow my London-based bespoke software development consultancy A115 on LinkedIn or Twitter.